The opportunity
In light of financial hardships and stress our members were experiencing at the onset of the Covid 19 Pandemic, a previously launched series called Peace based in CBT (Cognitive Behavioral Therapy) was sitting in the archives waiting to help people with fianncially induced stress.
The challenge
As a marketing initiative that required resource allocation and development we knew that time was working against us. We also didn’t have prior data to leverage for the revival and the ciriculum of the program was undergoing revision as we were approaching launch deadlines.
Research insights
Overall the sentiments regarding the name and timing of the program were very positive. Participants shared that with constant stress and financial instability – everyone could use some peace in their life. Despite the extreme social unrest, the effects of Covid-19 was the concern of all test participants.
In addition, we did hear delight that a company such as Happy Money was taking the time to provide a program such as Peace to it’s customers. They trusted the company instantaneously and wanted to sign up to bring peace back into their lives.
"I remember how it felt like before being happy, or at least happier. And it gives me hope."
Audio Player"I love it! I think it's a great idea actually."
Audio Player"It feels like everyone [could use a little peace]"
Audio Player"We have to address how people feel."
Audio PlayerInitial designs
Rapid iteration
As the program was initially released and curriculum changes were finalized, various moments within the experience were iterated on from feedback, testing, and also underwent visual and interaction design enhancements.
Solid data to move forward with
The polar opposite from when we first started the project, we now have a data dashboard set up for teams to leverage now and in the future.
Compared to our only insight of “We had a ~40% completion rate” this would be far more helpful.
