The opportunity
After an organizational and leadership change, it was clear that a flag in the sand to represent the company mission was missing. It allowed room to step in and share stories of real people who need our product and how both it’s current state (shortcomings and opportunities alike) could have an impact on someone’s life.
The outcome
A sharable story that helped teammates relate and have empathy for those dealing with real life situations. This effort in boosting UX Maturity cross functionally sparked motivation to making the product the best that it could be.
Final illustrations by Ivonne Audeves