The challenge
As a result of multiple rebrand initiatives over the years and two new products (B2B) in addition to the core product (B2C) there wasn’t shortness of inconsistency across product UI’s including branding, content (comms), and overall visual and experience design.
One of the needs highlighted was that of the login page to begin standardizing how we’d approach implementation of the new design system starting with the first page owned by product outside of the marketing .com pages.
The outcome
Standardized the foundation for consistency across product offerings through hierarchy guidelines, component usage, brand expression and color palette variability, as well as content strategy.
The structure
After filling my working file full of explorations and directly consulting with the Creative Director, we happily landed on the following structure. Defining the smallest of details with a fine-tooth comb, a modular approach helped ensure consistency while outlining intended variability.
✓ Standardized hierarchy and spacing
✓ New design system components
✓ Consolidated content & legalese
✓ Specified variability based on product branding
✓ Three consistent product login pages 🥹🫶✨
